Digital Transformation in Rural Tourism: The Role of Pokdarwis in Promoting Sustainable Travel

  In recent years, digital transformation has profoundly impacted various sectors, including rural tourism. In Indonesia, rural tourism groups, known as Pokdarwis (Kelompok Sadar Wisata or Tourism Awareness Groups), play a vital role in promoting and developing sustainable tourism in rural areas. Pokdarwis organizations consist of local community members dedicated to managing, promoting, and conserving